You may have noticed that on Digistorm, we are running a Movember-themed campaignacross our Facebook, LinkedInand Twitterprofiles. Having a consistent message and images will help ensure your campaign sticks in viewers' minds. (Wednesday 19 March 2014). What is “Movember”? Adegoke (2014) on The Independent website writes similarly about the “#nomakeupselfie” campaign in which people uploaded pictures of themselves fresh faced in aid of cancer awareness (much like growing a mustache for a month) but her criticism is that without donating any money it becomes “an ordinary selfie masquerading as fundraising attempt. You can find lots of information about our work and the Movember campaign in the sections below. It is better to ride the bench on this one then to offend or look greedy.
Are you growing a mo for men’s health (or supporting a mo)? For example, if your campaign will be highly visual, Twitter may not be the best channel compared to a platform like Instagram. Movember fundraisers are a global community of fired up Mo Bros and Mo Sisters – aka rock stars making a difference in mental health and suicide prevention, prostate cancer and testicular cancer. Chau, C. (2010). A social media campaign, put simply, is a way of raising awareness or evoking actions or emotions through use of social mediums such as Facebook and Twitter. One strategy that has worked particularly well for many schools and businesses (including Digistorm) is to run a full social media campaign. By Kimberly Yam.
Platforms used: Twitter What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.. Gen increasing brand awareness or meeting enrollments targets) and the actions your team will take to achieve them. The campaign has grown in popularity over the past few years and has raised over $559 million. Cary, NC 27513
Have you run a social media campaign to boost awareness of an event, raise funds or drive enrollments? Your marketing plan is a written strategy that outlines your school's marketing objectives (e.g. Similar to jumping on holidays, brands must decide if this is an appropriate topic to add to a social media content calendar. Does the Success of these Campaigns Silence the Negatives? Sending visitors directly to a campaign-specific page where they are led to immediately take that action will dramatically increase your conversion rates. They’re asking fans to create a pub-inspired soup and a dollar will be donated for every entry. They play a vital role in the success of Movember by supporting and encouraging the men in their life to get involved. As with any social media goal-setting, it helps to use the SMART goal framework to help clarify your ideas. It also means it’s time for Movember. Sign up and join the Movember community in having fun doing good. an ordinary selfie masquerading as fundraising attempt. It’s no surprise that brands are recognizing this phenomenon as an opportunity to join the Movember conversation on social. As with any marketing activity, success comes down to how well you plan. Birmingham, MI 48009
Although, there are an abundance of entry tweets with the hashtag, the brand itself isn’t tagged. But awareness for a cause is better than nothing at all. They get bonus points for supporting the cause while providing a fun contest. Prior to Jenner coming out, Australian radio show, "The Kyle and Jackie O Show," planned a social media campaign, calling. Movember is a wonderful opportunity to help raise funds and awareness, so that should always be in the forefront. Movember, a blend of the words "mustache" and "November," is an annual movement in which people ditch their razors for a month and grow mustaches to raise funds for prostate cancer, testicular cancer, and other men's health issues. Social media campaigns can likewise achieve significant results for your school. It’s no surprise that brands are recognizing this phenomenon as an opportunity to join the Movember conversation on social. The women of Movember, are known as Mo Sistas. Maybe not all are successful over time, and that could be due to the restrictions of social media sites as I have covered. “Movember” is an amazing campaign that started in 2003 and has grown into a global effort which has inspired over 4 million people and has raised £345 million for the cause of mens health. "Movember": Do Social Media Campaigns Work? Traditional marketing campaigns encompass a variety of channels, for example, billboards, radio and digital advertising, whereas social media campaigns are limited to your school's social media channels. If you are anything like us, you are always on the lookout for different ways to shake things up on your social media channels. Then, execute your own campaigns easier with these templates, including: A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns.
To meet our value of committed, we outlined a number of company initiatives that will allow us to 'give back' to our community, such as participation in charity events. As mentioned above, your social campaign should have a single purpose. With 8 in 10 Australians now active on social media, it's a great place to run a low-cost and high-impact marketing campaign. Adegoke, Y. Another issue that can be raised by these sort of campaigns, and Movember is no different, is not everyone donates. Download Your Social Media Campaign Planning Kit … Get inspired with this post. Overall I feel that social media campaigns are successful, even in the long run in the case of “Movember” which has been going for 10 years now. ”. Similar to jumping on holidays, brands must decide if this is an appropriate topic to add to a social media content calendar. I could only find one lonely post on Facebook. Over the past 20 years Paul has successfully led and built organisations across the health, infrastructure, technology, and telecommunications sectors.
Chau, C. (2010). Bottom line, don’t hijack a trend about cancer/charity work when your brand isn’t doing anything for the non-profit. Last accessed 30th April 2014. From brainstorming unique social post content to encouraging your school leaders to connect on social, schools are trying a number of tactics to capture their users' interest, boost engagement and support marketing goals. 2010 (128), p65–74. Hockey and facial hair are like the Wild West and Clint Eastwood, they go hand in hand. All rights reserved. For further information or interviews contact us on 020 7952 2060 or email siseley.coates-harman@movember.com We are always happy to work with the media to help share the Movember story, so please get in touch!
The campaign has grown in popularity over the past few years and has raised over $559 million. They even kicked things off with a fun event at the arena. You can see how this would be in favor of social media campaigns but the downside that for me could be seen as crucial is what about people who aren’t using social media? Basically the word “Movember” is a combination of mustache and November, so its pretty self-explanatory but just in case here’s a description from their website: Movember challenges men to grow a moustache for the 30-days of November, thereby changing their appearance and the face of men’s health. The Movember Foundation is a global organization committed to changing the face (literally) of men’s health.
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