Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering. Top 12 Examples of Re-Engagement Email Campaigns If you’ve used different subject lines, tried different send times, mixed up your content, and your subscribers still won’t engage with your emails – it’s time to launch some re-engagement email campaigns. A re-engagement campaign is designed for inactive subscribers on an active, clean email list. Even better is the fact that the tool also facilitates easy reconnection with them as you aim to win back their attention. How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%. Paul Mitchell’s playful win-back email Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering. Remember, however, that 40% of all e-commerce revenue comes from repeat customers, who make up only 8% of all visitors. How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%. The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales. In order to level email list churn, you need to reach out to inactive subscribers and make them an offer they can’t turn down. Sometimes a simple reminder of what they’d be missing is enough to make your customers stay with you. If you are trying to resolve problems with an existing email list, you can use Mailchimp to segment out a list of ‘good’ email addresses. Things… On average, email lists decay by about 25-30% on a yearly basis. Re-engage past customers. Now, as with any campaign, in order to know if you’re doing well, you have to actually define how you measure success and how you know that the goal has been reached. We call these messages "campaigns." Win-back email campaigns are a great way to re-create engagement with customers. An email re-engagement campaign can bring customers back to active status and help boost open rates for more conversions. Design and execute your own re-engagement campaign using the guide below! When you create a campaign in Mailchimp, we give you lots of flexible settings and design options, as well as builder tools that walk you through every step of the process. Hive.co. The re-engagement campaign has a singular goal – getting inactive and unengaged subscribers to engage with you. To re-engage leads (the re-engagement campaign). While there are many approaches to re-engagement campaigns, the goal is to get the subscriber to engage with the email. The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales. Send a re-engagement campaign to the removed segment to confirm any email addresses that might be okay. Subscribers that have not opened or clicked in the past 3-5 months are segmented and emailed. Mailchimp is an all-in-one marketing platform that helps you share emails, ads, and other messages with your audience. Reimport the email list. Segment your inactive subscribers. ... MailChimp provides a 16-point scale that measures the quality of your subscribers, indicating how active they are. Keep these best practices in mind to produce the best results. If you’re noticing many inactive subscribers and are thinking about launching a re-engagement campaign, first check whether you are using the right tools for your purposes, and maybe consider migrating to Mailchimp alternatives. Best practices for sending re-engagement emails. Mailchimp’s re-engagement campaign provides a perfect opportunity to identify subscribers that are not responding to your emails. Sending an email marketing re-engagement campaign is intimidating. To better understand how Mailchimp uses content to set itself apart from its competition, consider the fact that Mailchimp and Campaign Monitor both rank on the first page of Google for the keyword “re-engagement campaign.” The Campaign Monitor result links to an article titled “How to Run an Effective Re-Engagement Campaign.” 12% of subscribers open re-engagement emails, and 45% of those continue on to open a subsequent message. When first setting up email marketing strategies, many businesses gravitate towards prominent platforms like Mailchimp. Get the subscriber to engage with you with customers indicating how active they are and help boost rates! Better is the fact that the tool also facilitates easy reconnection with them as aim! As you aim to win back their attention help boost open rates for more conversions opened or clicked the... 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