Let our Klaviyo Shopify experts create a segment by email action for your next email marketing campaign. And it’s all scalable, so no matter how big you get, you’ll never outgrow Klaviyo. If conditioner is the product, you’d likely want more as soon as it starts to get too low, and you would need it very soon after it runs out. Age of Profile is how long an email address has been in your Klaviyo account, not how long an email address has been in a list or segment. This is what enables Klaviyo to make accurate predictions. We’ll build, test, and optimize on-site lead generation as well as segment your list for optimal results. Join the Community today. For example, four months of inactivity is very different than a year of inactivity. To start, you should send your win-back series to customers who haven’t opened an email or purchased in a certain amount of time — for our purposes, let’s say six months. Create an account to start building your own email templates. Since high-priority customers likely make up a small subset of your customer base and winning them back is so important, offer them a larger percent discount or otherwise more enticing incentive. Klaviyo helps you drive sales by using data from your ecommerce store to send triggered email, segment your lists, run better facebook ads, and more. By submitting this form, you agree to the Terms of Service and Privacy Policy. Campaign Creation. Fuel ongoing growth with flexible testing and predictive analytics. Klaviyo integrates with dozens of platforms that take minutes to integrate. Here are a few additional filters you can add: Another option is to split your flow or create separate flows for different categories of products, as with the example below. //jQuery(‘.yuzo_related_post’).equalizer({ overflow : ‘relatedthumb’ }); But with Klaviyo already providing a library of Flow ideas, you’re probably wondering what makes the Stack Outlet flows different? Learn More. Segment to Exclude 2 min. Create more valuable brand experiences with deep personalization. The logic behind this is similar to that behind abandoned cart emails — by showing customers something they have already indicated interest in, you increase the chance that they will make the leap to purchase. For example, the VIP segment definition can be that a customer placed at least 5 orders or spent at least $500. GAME CHANGER SIX-WEEK KLAVIYO IMPLEMENTATION PROGRAM The Game Changer program will take you from sending labor-intensive ad hoc “email blasts”, to leveraging an automated email marketing system using Klaviyo. To drive growth you need to build strong relationships with customers by listening for, collecting, and storing all of their important information. We divided our not-yet-using-winbacks users into two groups. The Just Passing Throughs/False Starts/Waiting for Wows Winback Flow is an important tool to use if you're looking to get the best of Klaviyo segmentation. Connect with her on LinkedIn or the Klaviyo Community. But you can delve even deeper than this. 4 Ways to Target and Win Back Shopping Cart Abandoners. For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities. .yuzo_related_post .relatedthumb:hover a{ color:!important;} Dynamic Coupons. We recommend keeping your winback flow to three emails per recipient and considering the following best-practice pattern: The first email in this series should be a light touchpoint and the shortest of the sequence. If you have a winback flow, you need to add another condition to this segment. Segmenting our list gave us the ability to see if the two groups would respond differently. After adding that first time delay, craft your email content. Create a segment based on EU (GDPR) with help from our Klaviyo Shopify experts. Targeted winback email campaigns. This is different from how Klaviyo calculates open rates for a per campaign basis, which is unique opens divided by total deliveries. When you open up the Klaviyo Dashboard, it should look something like this: Flow revenues are those attributed to the automated emails whereas the campaign revenues are attributed to one-off campaigns. To find the engagement report for a particular list or segment, navigate to your Lists & Segments tab and choose the list or segment you want to view the report for. Find out how Klaviyo can help your business grow with a product walkthrough and consultation. For these customers, your final win-back email should be a “hail-mary” email. Create distinct campaigns, offer discounts and more to make them open your emails. five times more expensive to acquire a new customer, Tell customers about the latest updates (e.g., new products), Create a sense of urgency (e.g., put a time cap on the incentive you're offering), Prompt anyone who’s uninterested to unsubscribe/change their preferences, Avoid overloading customers with too many emails, Craft an interesting subject line and customize your, Make your content look visually interesting, Customers who have spent X amount of money over Y amount of time, Customers who have made X number of purchases over Y amount of time, Customers who have been active on your site X number of days ago, Customers who have opened an email X number of days ago. This way, you can get the average buying cycle for all of your customers, which you can use for your winback flow. Instead of utilizing the churn risk prediction we recommend using Expected Date of Next Order instead of churn risk which should give a much better insight into creating a winback or re-engagement flow or segments. The second group wasn’t using any email flows in Klaviyo at all. Klaviyo is the BEST eCommerce platform … Denying the Dough: Female Founders Share Why Facebook Has Blocked Their Ads, Get By With a Little Help From Your Friends: Your Migration Off Bronto, Made Easy. 13 Days Before Valentine's Day 1 min. It is also quite simple to build your own winback flow. The flow should only target those who have not engaged with you for longer than your business's average buying cycle. Recapture lost sales with automated abandoned carts, browse abandonment, and winback-back campaign flows. Thooja creates ROI-driven email marketing campaigns by harnessing the power of Klaviyo’s email marketing system. What you consider to be a frequent purchaser will depend on your particular business, but, as a rule of thumb, frequent purchasers are those to buy from you at least once a month. Some companies were inventive and ran these win-back … Automate EMAIL FLOWS. In your Klaviyo account, head to the Flows tab on the left-hand side. Customer Winback Flow A crucial component of customer life-cycle marketing, the customer win back flow should be configured. Using these two tools together, you can segment your winback messages based on specific cancellation reasons. Prior to joining Klaviyo's Academy team, Marissa was the first member of Klaviyo's marketing team. Alternatively, you may want to test if sending fewer messages is more effective for subscribers who have opened or clicked an email in the last 30 days compared to sending all three. If a customer has visited your site since becoming inactive, it indicates that they’re still interested in your brand. 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